A Burger and a Side of Business Communication

10 Nov

My first job was in the cramped quarters of a neighborhood fast food joint, where I flipped burgers and shook out fries in the heat of a South Florida summer. I was installed between the grill and the counter from which customers ordered, and I had to constantly balance the needs of the both food and patrons. I learned and matured a great deal during my time there. Through each order of burgers and fries, I learned two of the most critical lessons about work and communication:  inter-team communication and expressing commitment to customers.

Talk to Your Team

In this kind of environment, employers and managers must always maintain clear communication. Without this fluid interchange, the orders fall into chaos, resulting in food waste and disgruntled customers. While employees may interact individually with their customers, they cannot accomplish all components of the orders by themselves. Employees are part of a team that must function as a cohesive unit to efficiently accomplish its goals. Although the scale and pace of food service is different than other businesses, the same team unified dynamic should be in place no matter where you are working.

Communicate Commitment to your Customers

Clear communication with your customers could be considered even more important than communication with your fellow employees. After all, the customers ultimately support the business through their patronage. This communication goes beyond a verbal interaction, be it a food order or a business’s agreement, because you must also use your actions to show that you care. In any job that requires interaction with customers, you are doing more than selling a product—you are selling a service. Customers are not just buying a burger with fries; they are buying the experience of having their food conveniently and deliciously made for them. With that in mind, always demonstrate your commitment to your product or project and thus, to your customer.

To some, a burger may just be a burger. But I know that every food order is a business’s pitch, and every delivered meal is a completed business deal. No matter the scale of your business transaction, you should serve both pitch and deal with commitment and integrity.

by Jessica Star 

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2 Responses to “A Burger and a Side of Business Communication”

  1. Gregory Porter November 11, 2011 at 5:42 am #

    Jessica,

    What a great post! It is nice to see the way you used an experience at a fast-food restaurant to discuss important issues that are present in formal business settings as well. Although clients at your restaurant may not be asking you to make an IPO offering, it is still vital to meet their needs. Repeat business is very important and without positive client interaction and communication, success will be hard to achieve.

    Greg

  2. Natalia Ortega November 14, 2011 at 7:14 am #

    I really enjoyed reading this; it puts a quirky spin on an already frequently discussed topic. It also seems you learned a lot throughout your time there that you can apply on a grander scale and in different business settings. I also kind of want a burger now…

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