Ticketmaster: Putting Fans First?

7 Feb

Bruce Springsteen, the legendary musician, has been a household name for decades.  Having grown up a workingman in New Jersey, Springsteen uses his life experiences to write lyrics about the struggles of the average blue-collar American.  Accordingly, the majority of his fans eager to attend his concerts are blue-collar Americans.  Springsteen’s fans cannot afford to spend hundreds of dollars on a ticket to his concert; however, ticket scalpers are making the possibility of affordable tickets nonexistent.

Every time tickets to a Springsteen concert, or any other major concert for that matter, go on sale they are sold out within sixty seconds.  Disappointment strikes fervent fans sitting at their computers all across the country who have once again lost out to “middle men.”  These fans deserve a fair shot at seeing the man they love perform live.

Ticketmaster was the site responsible for the recent sale of tickets to Springsteen’s upcoming New Jersey performance.  According to a statement from Ticketmaster spokeswoman Jacqueline Peterson, the tickets sold old immediately because “scalpers were using sophisticated computer programs to assault our systems.”  Peterson’s statement removes all of the blame from Ticketmaster and thrusts the responsibility onto the scalpers.

Although Ticketmaster was considerate to explain to its fans why the tickets sold out to scalpers immediately, the company would have been more considerate of its users by preventing scalpers from taking advantage of its website.  Ticketmaster should be devising a plan to work against scalpers and protect the fans it claims on its website to “strive to put first.”  Assuming Ticketmaster is taking steps against scalpers, statements should include this information.  Ticketmaster is unwise to inform its users of the problems without revealing the possible solutions because this is likely to further frustrate users rather than appease them.

by Allison Gutman

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2 Responses to “Ticketmaster: Putting Fans First?”

  1. Leslie Wu February 8, 2012 at 1:20 am #

    It’s interesting how Ticketmaster, rather than admitting that it does not currently have a solution, shifts the blame to ticket scalpers. I agree with what you wrote about how Ticketmaster should be working to fix the problem, since that is ultimately what the customers want. The company seems very passive about the issue, even saying that there is nothng to prevent scalping from occuring, since the scalpers have “sophisticated computer programs.”
    Granted, a solution to a problem like this one would not appear overnight, but it would have been a better use of time and effort to simply make an announcement once the issue has been solved.

  2. Max Franklin February 8, 2012 at 1:27 am #

    I think it is hard to put the blame on Ticketmaster for it is a business whose primary objective is to maximize profits. Yes, it says that it wants to put the fans first, but they have no incentives to follow through with this because they profit on ticket sales regardless of who buys them. There is no tangible benefit to Ticketmaster by holding a certain amount of tickets for “loyal fans” because they might not sell out. Even if the fans are mad a refuse to buy tickets from Ticketmaster, the company will still sell nearly the same amount of tickets thanks to the scalpers. Finally, there are many different sites on which to buy tickets for concerts (not to mention directly from the host venue) and I am sure fans can find a ticket in his or her price range through another source.

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