Social Media: A CEO’s Leadership Tool

23 Apr

Substantial research supports the adoption of social media in business practices. Many companies use tools such as Facebook, Twitter, and YouTube to engage with their customers on a more personal level and solve customer service issues as soon as they arise. Social media is changing the way companies market their products and services to the public.

Yet on the whole, CEOs have been reluctant to join this trend. For many, social media is seen as a force only to be used by the sales and marketing departments. For even more, the idea of personally attending to their own pages and profiles sounds like just too much work.

A new article, published by the Wall Street Journal, argues that social media tools are not only beneficial to business, but can also make day-to-day communication at the office more effective. CEOs who participate in social media can use websites like to organize their priorities for the year. They can create office dashboards on Pinterest to encourage innovation and creativity. They can use Twitter to respond to urgent messages more efficiently. Even games like Words With Friends can provide some much-needed stress relief after a meeting.

A recent study found the following statistics:

  • 81% of those surveyed believe that CEOs who use social media are better equipped to lead a company successfully in a “web 2.0 world.”
  • 78% cited Better Communication and 71% stated Improved Brand Image as the biggest positive benefits of using social media.
  • 93% of respondents believe that CEO engagement in social media helps communicate company values in times of crisis.

I have heard many business people concerned with “jumping on the social media bandwagon.” However, social media is more than a bandwagon. It is a paradigm shift in the way we communicate.

Communication is the key to being a good leader. With the rise in social media popularity, a good CEO needs to adapt his or her thinking and embrace the opportunity to connect online.

by Katie Oakes



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